Rom Boats builds and rebuilds innovative and luxury motor boats with exquisite and exclusive design. The company was founded January 2018 in Portugal, with main premises (about 2.5 hectares with sea front) located at Aveiro port terminal, just 80 km. south of Oporto Airport.

 

The Rom brand encompasses 3 main business lines:

• build brand new limited boat editions;

• boat refit and outfit

• art design and production

 

The team gathers proven track record on management and on boating industry – leveraging the best competencies remaining in Portugal such as woodwork, fiber and composites, iron and steel, upholstery (fashion and fabrics) and design. The uniqueness of the selection of colors, upholstery, metallic finishing and other personalized and hand-crafted parts allows each ROM client to own a singular object based upon his wishes or demands.

 

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Concrete Application

The business model runs contrary to most present business models. It rests on strict principles upholding the uniqueness of luxury and enhancing the non-comparability with any other company in the boat industry. Typical target customers are boat owners or individuals passionate for luxury and uniqueness, that value: personal attention; the possibility to co-create their own wish; or a full range of services to maximize their experience. ROM’s recruitment policy Rom has welcomed persons whose professional competences were “not recognized” or who were demotivated / unemployed or who were experiencing hardship family-wise.

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Market Potential

Despite being a new entrant in the Portuguese market, ROM arrives to fulfil a market gap in this sector, because they have a full range of services, also because they are combining experienced people with fresh people that wants to get better knowledge bout this sector.

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Key Points

• Uniqueness and Handmade - Fully personalized and crafted boats in co-creation with our clients.

• Finishing & Comfort - smart and innovative design, combined with top naval engineering

• Quality & Reliability - Dedicated after sales support, exclusively granted by Rom technical staff

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